Selected work: Results that sing
A selection of work spanning enterprise digital transformation, audience engagement, operational strategy, and community-centered growth.
Enterprise Digital Marketing Leadership
At a national automotive franchise organization, digital transformation required far more than website oversight. The work involved aligning corporate leadership, franchise stakeholders, technical teams, brand priorities, and customer experience across a complex multilingual digital ecosystem.
The challenge was not simply maintaining a large-scale platform. It was creating systems and decision-making frameworks that allowed the organization to respond more quickly, improve customer experience, and use performance data to guide long-term strategic investment.
The work combined audience insight, operational coordination, analytics-led optimization, and cross-functional leadership at enterprise scale.
Digital Transformation · Enterprise Strategy
Strategic Creative Consultancy
For a nationally recognized Chicago arts organization, the challenge was not artistic quality — it was long-term audience growth, relevance, and sustainability.
Working closely with artistic leadership, I helped develop audience-centered programming initiatives designed to deepen engagement and broaden reach. The work included concert development, thematic storytelling, commissioned creative work, community-facing content, and digital engagement initiatives that strengthened the relationship between organization and audience.
When live performance paused during the pandemic, a podcast initiative helped sustain visibility and community connection during a period of extraordinary disruption.
Throughout the work, the focus remained the same: building audience connection strong enough to support both mission and sustainability.
Audience Engagement · Nonprofit Arts
Community Engagement · Belonging
Building Connection Across Communities
Across corporate, educational, cultural, and justice-centered environments, my work has consistently focused on designing experiences that strengthen belonging and meaningful engagement.
At a 5,000-person organization, I helped build four employee resource groups from the ground up — securing leadership sponsorship, developing communications systems, organizing programming, and creating sustainable structures for long-term participation and growth.
In partnership with museums and public institutions across Chicago, I also helped coordinate a citywide educational initiative connecting thousands of elementary students with cultural resources and arts programming.
In a correctional facility, I facilitated creative arts workshops to help incarcerated youth build capacity in self-expression and resilience.
Different environments. The same principle: people engage more deeply when experiences are designed with intention, empathy, and clarity.
Fan Loyalty & Experience Strategy
A national basketball franchise sought to strengthen the connection between membership benefits and genuine fan loyalty.
The work centered on aligning marketing, membership, data, product, and experience teams around a more cohesive vision of fan engagement — one that treated loyalty not as a transaction, but as an ongoing relationship.
The resulting strategy framework connected digital experience, in-person engagement, audience insight, and measurable participation metrics to create a more intentional and emotionally resonant member experience.
Fan Engagement · Loyalty Strategy
Why Kathryn
Contact
Let’s create something your audience won’t forget.
Whether you’re navigating a specific challenge or looking for a stronger long-term digital strategy, I’d love to learn more about your organization and the work you care about.