Selected Work: Results That Sing
Organizations undergoing transformation often grow faster than their digital, marketing and operations infrastructures. The work can be even more daunting for large international corporations.
Here, the work with an automotive repair franchise began with a deceptively simple mandate: own the website. What that required in practice was something far broader. With stakeholders spanning corporate, franchisees, and end customers — plus every discipline in between — every change to the site had consequences that flowed in both directions. That made the role inherently cross-functional.
The real challenge wasn't just making it look seamless — it was using data to understand what was working across the digital landscape and translating those insights into strategic recommendations for where the business should invest next.
Digital Marketing Leadership
Creative Consultancy
For Chicago’s premiere a cappella ensemble, the challenge wasn’t talent — it was reach, relevance, and resilience.
The work centered on diversifying programming and growing audiences through strategic creative initiatives developed in close collaboration with artistic leadership. Full-length concert programs were curated and produced with intentional themes, commissioned arrangements, and writing that gave audiences a deeper way in. When venues closed, a podcast series kept the community connected — featuring acclaimed artists and cultural leaders and sustaining the relationship between organization and audience across a difficult chapter.
The work was grounded in a simple truth: an arts organization that can't sustain itself can't serve its mission. Building audience and building revenue aren't separate goals — they're the same one.
Building Community
Building community doesn’t happen by accident. It’s intentional.
At a 5,000-person company, four employee resource groups were built from scratch: recruiting contributors, programming weekly events, and launching a biweekly newsletter, all fully operational within months.
Separately, museum-based curriculum was orchestrated across nine institutions and 56 park sites, bringing over 7,000 elementary students into meaningful contact with Chicago’s cultural resources.
In a correctional facility, creative arts facilitation supported incarcerated youth in self-expression, building resilience, and finding their path forward.
Different contexts, same belief — that creative engagement builds belonging, and leaves people more connected to something larger than themselves.
Fan Loyalty
A national basketball franchise was challenged to address the gap between what members were offered and what makes them feel truly connected. How do you build an experience that earns loyalty and excites the member, rather than simply assuming that a program, by virtue of existing, is enough?
Answering that required as much alignment as it did strategy — working across membership, product, data, and marketing teams to help create a shared vision for what a meaningful loyalty experience could look like, how it would come to life across digital, in-arena, and partner touchpoints, and how its effectiveness would be measured.
The result was a framework that gave fans more reasons to engage, more ways to feel seen, and a genuine sense that their loyalty was recognized and rewarded.
Senior expertise, consultant agility.
I offer decades of enterprise-level digital marketing leadership without the overhead of a large agency or the learning curve of a junior hire. You get a strategic partner who can move quickly and think deeply.
Story-first, data-grounded.
Great marketing lives at the intersection of compelling narrative, rigorous measurement, and deep audience understanding. I never treat any of the three elements as optional. I bring the writer’s instinct, the analyst’s eye, and the performer’s ear to every strategy I build.
Audience-obsessed and operations-aware.
Most marketing consultants focus on acquisition. I also look at how your organization is running — whether your tech stack makes sense, whether you’re paying for tools you’re not fully using, and whether your internal workflows are sustainable. For mission-driven organizations with lean budgets, that often matters as much as any campaign.
Arts-native, strategy-fluent.
I understand arts and mission-driven organizations from the inside out. I’m also a small business owner. I don’t need a primer on your world — I live it. That means less ramp-up time and more time focused on what matters.
Let’s create something the audience won’t forget.
Contact
Whether you have a specific project in mind or just want to explore what’s possible, I’d love to hear from you.