Digital Marketing Strategist
I help mission-driven organizations and small businesses find their voice, reach the right ears, and grow through marketing strategy that is carefully composed, rigorously measured, and built to last.
Creative Depth. Analytical Discipline.
I've been a professional musician for over thirty years and a digital marketing strategist for twenty. The blend of creative and analytical is rare, and it's at the foundation of everything I do. It's not something you can learn from a case study. It comes from decades of doing the work.
My performing arts background shapes how I approach every engagement: the attention to narrative arc, the care for audience experience, the belief that a single touchpoint, handled thoughtfully, can be a moment of real connection. The marketing side of my career has been built on the same principles, expressed through strategy, data, and execution via platforms rather than on stages.
Together, these two careers give me a perspective that's genuinely hard to find. No matter where your organization operates — in the arts, in community service, in education, or as a small business rooted in your community — I want to help more people find it. See the work →
Services
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Your website is often the first (and most important) impression your organization makes. I start with a thorough audit: examining your site’s technical health, search visibility, content quality, user experience, and brand consistency to build a clear picture of what’s working and what’s holding you back. Findings are delivered in plain language with a prioritized action plan and a walkthrough conversation, so nothing gets lost in translation. From there, I help you act on what surfaces — fixing what’s broken, strengthening what’s underperforming, and sequencing every improvement in the right order for your goals and your budget.
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Clarifying who you are, who you serve, and what makes you irreplaceable, then translating that into a consistent voice that resonates across every touchpoint, from your website to your email campaigns to the way you show up on social. Clear messaging also makes everything else work better: it sharpens your SEO, strengthens your calls to action, and gives visitors a reason to stay.
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Many organizations have grown into their tech stack without ever stepping back to audit it. I take stock of what you’re paying for, what’s earning its place, and where platforms overlap or go underutilized, so your tools are working together instead of against each other. This includes making sure your analytics are collecting accurate data, because too many organizations are either flying blind or making decisions based on numbers they can’t trust. The goal isn’t more software. It’s getting more out of what you already have.
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Having the right message means nothing if it’s reaching the wrong people at the wrong time. I develop campaign and channel strategy focused on connecting your organization’s goals to a clear, measurable plan — covering campaign planning, content and channel prioritization, and the KPI frameworks that keep strategy honest over time. Audit findings often shape this work directly: if search rankings are weak, content and SEO earn their place in the plan before paid advertising does. If mobile experience is broken, that gets fixed before you drive more traffic to a site that can’t convert it.
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Many organizations have Google Analytics installed but have no idea if it’s collecting accurate data, or they have no tracking at all and are making decisions in the dark. I use analytics and testing to turn data into decisions: making sure the right things are being measured, the data can be trusted, and the insights connect back to your goals — not just the numbers that are easy to pull.
Strategy That Resonates.
Everything I do is grounded in strategy: connecting organizations to the people they exist to serve, through the right channels, with the right message, measured against outcomes that matter.
That process begins with understanding who you are and what you're working with. I look at the people, tools, platforms, and workflows in place — where there may be untapped capability, unnecessary overlap, or simply a better way to use what you already have.
From there, I focus on what will move the needle most. See the outcomes →